Public Sector Digital Signage


Digital signage uses commercial displays and digital screens to display relevant content in high-traffic waiting areas like hospital waiting rooms, police stations, and council offices. However, there’s a lot of potential to apply successful public strategies in other environments.

In this post, we discuss the benefits of digital signage and provide tips for using digital signs in the public sector effectively.

Create Transparent Communications With Digital Signage for Public Sector

Clear internal communications are essential in a sector under public scrutiny and political sensitivity. D&A Media ensures high-value messages are delivered quickly and clearly throughout the organisation.

Digital Signage is Essential for Exceptional Information Flow in Public Services

Public sector environments need clear signage and information points. Police station front offices, job centres, libraries, and benefits offices should provide up-to-date information quickly. 

Digital signage allows control over displayed information, avoiding messy notice boards and highlighting key details for the target audience.


Benefits of Using Digital Signage in the Public Sector 


Assist and inform

When you arrive at London Heathrow Airport and queue at customs, you’ll see many digital screens playing a looped video. This video explains how to use the electronic passport gates properly. When passengers reach the front of the queue, they should know how to place their passports, where to look, and how to step through.

The benefit is clear: passengers use the machines correctly, get through faster, and avoid mistakes. Meanwhile, the electronic gates work more efficiently, saving staff time and helping the queue move smoothly.

This is one example of how digital signs can provide assistance, offer information, and improve visitor experiences.

One consistent message

Many communication strategies fail because messages come from different sources. Social media, word of mouth, and live broadcasts all deliver different messages, causing confusion. In emergencies, digital signage offers the public sector a single platform to deliver a consistent message.

Scale to any size

Modern digital signage systems are scalable at any level. Many public sector areas operate in networks. Creating individual setups, strategies, and cost sheets for each can be time-consuming. With D&A Media, you can add multiple digital signage screens to your account and manage them from one central interface.

You can create a standard playlist of content for police stations in a specific state or county, then add individual touches by inserting a slide for each specific screen. This allows you to add regional phone numbers or updates, ensuring personalised communication for each area.

Strengthen employee engagement

Keeping people happy and motivated in uncertain times can be tough. Use digital signage to improve their mood. Promote employee benefits, celebrate major accomplishments, and recognise outstanding work to highlight the positive.

video da media


People visiting council offices, hospitals, and similar places often struggle to find their way. So, institutions often have to add more staff to assist them. While helpful, this is an expensive way to guide people to the cafeteria or toilets. Even printed signs can quickly become outdated.

Digital signage can be a wayfinding guide to help visitors reach their destinations effectively. It’s comforting to arrive somewhere and find your way without asking for help or feeling lost. Digital signs can do this and provide interactive displays for visitors to search, view maps, and more.

Time and cost savings 

Updating digital signage in public offices is faster and cheaper than printing and distributing new materials. All devices are managed from a single cloud location and can be updated instantly. 

This approach saves money on printing costs, paper, and ink and reduces the time staff spend producing and distributing paper materials.

Increased accessibility 

Screens and self-service kiosks can be placed in busy areas and at different heights. This makes information accessible to more people, including those with disabilities. For example, screens can be positioned at wheelchair-friendly heights or at levels that are easy to read for people with vision impairments.

Support in unattended locations

In remote areas where public offices are not feasible, digital signage offers up-to-date information and support. This ensures uninterrupted access to essential public services for those who would otherwise lack access.

Video-Walls-Digital-Signage-Da Media

Application of Digital Signage Solutions for Public Sector

Digital signage solutions can streamline many processes in government institutions. They are widely used for public information, navigation, visitor self-service, room schedule management, administration, and support services. Here are a few use cases of digital signage in government offices.

Visitor Management

Queue management

Many people hate waiting in lines. Digital signage can improve this experience. Real-time updates can inform people about their place in the queue, give directions, and provide estimated wait times. This can reduce perceived wait times by 35%.

Directional signage screen

Digital signage helps individuals find their way easily in large buildings like hospitals or council offices. It reduces the need for staff to give directions and ensures clear and updated information is always available. 

Visitors can look at the screens and quickly understand where they need to go, making their visit smoother and less stressful. If the locations of rooms or departments change, it’s easy to update the signs without any hassle. This reduces confusion and improves the overall visitor experience.

Public information

Digital signage in government buildings shares information about new public programs, event schedules, and legislation. It keeps people informed about the office’s work. The content can be visually appealing with photos and videos, making people more likely to read it. Images and videos also help those who have difficulty reading or understanding text.

For local government, digital signage shares information about community events, cultural activities, charity initiatives, and public transportation schedules.

Digital signage can also display PSAs promoting public safety or health initiatives, such as preventing disease spread, emergency preparation, or accessing public services. This helps officials reinforce important measures and encourage compliance.

Compliance and access control

Public offices must comply with many regulations, and digital signage helps ensure adherence. It displays compliance reminders like privacy policies, health and safety rules, and other legal requirements. Visitors can confirm they have been informed about these rules and consent to them. They can also be prompted to fill out questionnaires and complete surveys. Digital signage also controls access to restricted areas.

Video Wall - Digital Signage

Event and visitor management 

Digital signage can improve event and visitor management in public offices. It serves several functions at once.

  • Registration and check-in. Digital signage platforms can register event participants and allow visitors to check in upon arrival. This streamlines the check-in process, reduces wait times, and enhances the visitor experience.
  • Event information. Digital kiosks, screens, video walls, and other devices can display event information such as schedules, maps, and speaker bios.
  • Compliance and questionnaires. Digital signage informs visitors about event rules and office regulations and collects signatures for compliance documents. It can also ask participants to fill in questionnaires and provide feedback.
  • Sponsorship info. Government agencies can display advertising and sponsorship information to help fund the event and inform visitors about relevant products and services. 
  • Directing foot traffic. Digital signage directs foot traffic, providing clear directions to attendees. This helps them navigate the venue and find specific sessions, areas, or nearby amenities like restrooms and food vendors.

Room signage

Digital signage displays information about public office rooms, like schedules, working hours, rules, and events, along with important news and announcements. The content updates in real-time, making it easy to change names and schedules.

Displaying emergency alerts

Video walls, digital kiosks, and other digital signage devices can communicate emergency alerts. In a natural disaster, command centres can quickly send important information to all public offices. 

The emergency alert will override regular content to inform employees and visitors about actions to take, evacuation routes, and emergency contacts. This helps keep individuals informed and safe during a crisis.


Governments usually don’t use traditional advertising. However, digital signage in public offices can show information about historical and cultural sites, monuments, and landmarks. This helps promote local tourism and supports local businesses.


Digital Signage Integration for Public Sector to Meet Your Needs

At D&A Media, we provide standard integrations for digital signage. We know that digital signage is crucial for business communication. It needs to display the right content at the right time, so the solution must be flexible and adaptable. That’s why D&A Media offers custom widgets and integration creation to meet customer needs.

Why Choose D&A Media as Your Digital Signage Solution

D&A Media stands out as the ideal choice for your digital signage needs for several reasons. Our team of professionals understands the unique requirements and challenges of digital signage.

We offer custom widgets and integration creation to meet your specific needs. Our solutions are designed to be flexible and adaptable, ensuring the right content is displayed at the right time.

We offer cost-effective solutions without compromising on quality. Our goal is to provide value for your investment in digital signage.

Choose D&A Media for reliable, efficient, and customised digital signage solutions tailored to meet your public sector needs.

DA Media - Audio Visual Solutions


What is public display signage?

Digital signage, or electronic signage, uses display technologies such as LED walls, projection, and LCD monitors. These displays show webpages, videos, directions, restaurant menus, marketing messages, or digital images.

Is digital signage profitable for the public sector?

Digital signage can save money for the public sector by reducing the need for printed materials. It offers instant updates, which can lower operational costs. Advertisements and sponsorships shown on these signs can also bring in additional revenue.

Who needs digital signage in the public sector?

Public offices, courts, and government buildings can use digital signage. It helps in managing visitors, events, and communication. Schools and universities can also benefit by using it for announcements and updates. Libraries, museums, and hospitals can improve their visitor experience with clear, updated information. Emergency services can quickly communicate urgent messages. Digital signage is useful for any public sector entity needing better communication and information sharing.